What the per-student model actually costs you
Kicksite's pricing is refreshingly transparent, so it is easy to model. The thing worth noticing is that it is a step function, not a curve — the cost does not creep, it jumps.
A school with 24 active students pays $49/month. Sign two more and you are on $99 — the price has doubled for two students. Cross 50 and it is $149. Cross 100 and it is $199, which is $2,388 a year before the exchange rate. None of this is hidden; it is published plainly on their pricing page. But it does mean that the month you succeed at recruitment is also the month your software bill rises, which is an odd incentive.
MyDojo charges nothing per student during early access, so a school going from 20 to 120 students pays exactly the same. When we do introduce pricing — announced well before 31 March 2027 — we will publish it in pounds, because most of our schools are in the UK and paying a dollar price with a card fee on top is a worse deal than the headline number suggests.
Where Kicksite is genuinely the safer pick
We would rather be useful than flattering. Kicksite has been doing this a long time, and there are real situations where that is worth more than a lower price.
If you are moving a school of 150 students with years of grading history, a guided migration with a person on the other end of a call is genuinely valuable, and Kicksite's demo-led onboarding provides that. MyDojo is self-serve, which is exactly what you want at 20 students and less reassuring at 150.
If you are a US school, Kicksite's dollar pricing is simply its pricing, with none of the exchange-rate friction a UK school carries. And a long-established vendor carries a lower risk of the product changing direction underneath you — a fair thing to weigh against a newer platform, including ours.
Where we think MyDojo is the better fit
You can evaluate it without an appointment. Sign up, add your classes, add a few students and see whether it fits your week. No demo, no card, no sales sequence.
Growth does not cost you. Belt progression, class scheduling, automated recurring billing and lead and retention tracking are all included at every school size, with no per-student tier to cross.
It is built for how UK schools actually run. Multiple styles, mixed kids and adults classes, and grading cycles that do not fit a US gym template. The full platform overview covers what that means in practice.