
Opening a gym—whether a martial arts school, MMA facility, or fitness centre—requires significant financial investment. Understanding the true costs upfront helps you plan realistically, secure appropriate funding, and avoid financial surprises that sink new businesses.
This guide breaks down the actual costs of opening a gym, from initial investment through ongoing operations. Whether you’re planning a martial arts school, MMA gym, or general fitness facility, these numbers will help you build a realistic budget.
Total Startup Cost Ranges
Quick Overview
| Gym Type | Low End | Mid Range | High End |
|---|---|---|---|
| Small martial arts school | $30,000 | $75,000 | $150,000 |
| Mid-size martial arts/MMA | $75,000 | $150,000 | $300,000 |
| Full-service fitness gym | $150,000 | $400,000 | $1,000,000+ |
| Budget/minimal studio | $10,000 | $25,000 | $50,000 |
These ranges vary significantly by location, size, and business model.
Startup Costs: Detailed Breakdown
1. Space and Location
The biggest variable in your startup budget.
Lease costs:
| Location Type | Monthly Rent (per sq ft) | First Month + Deposit |
|---|---|---|
| Suburban strip mall | $10-$20/sq ft/year | 2-3 months rent |
| Urban/downtown | $20-$40/sq ft/year | 3-6 months rent |
| Industrial/warehouse | $6-$12/sq ft/year | 2-3 months rent |
For a 2,500 sq ft space:
- Suburban: $2,000-$4,000/month
- Urban: $4,000-$8,000/month
- Industrial: $1,200-$2,500/month
Additional space costs:
- Security deposit: 1-3 months rent
- Last month’s rent: Often required upfront
- Lease negotiation/legal: $500-$2,000
- Commercial real estate broker: Usually paid by landlord
Build-out/renovation:
| Item | Cost Range |
|---|---|
| Basic cleanup and paint | $2,000-$5,000 |
| Flooring (mats, rubber) | $5,000-$25,000 |
| Mirrors and wall padding | $2,000-$8,000 |
| HVAC modifications | $3,000-$15,000 |
| Bathroom/shower upgrades | $2,000-$10,000 |
| Electrical work | $2,000-$8,000 |
| Signage (exterior) | $1,000-$5,000 |
| Total build-out | $15,000-$75,000 |
Budget tip: Look for spaces previously used as gyms or studios. Much of the infrastructure may already exist.
2. Equipment
Martial Arts/MMA Specific
| Equipment | Cost Range | Notes |
|---|---|---|
| Training mats (puzzle/roll-out) | $3,000-$15,000 | Varies by size and quality |
| Heavy bags | $200-$500 each | Need 4-10 typically |
| Speed bags | $100-$300 each | Plus mounting hardware |
| Thai pads | $100-$200/pair | Need multiple pairs |
| Focus mitts | $50-$150/pair | Need multiple pairs |
| Kick shields | $75-$150 each | Need 6-12 |
| Dummy/grappling dummy | $200-$500 | Optional but useful |
| Ring/cage | $3,000-$30,000 | Optional, significant cost |
| Strength equipment | $5,000-$20,000 | Basic setup |
Typical martial arts equipment budget: $15,000-$50,000
General Fitness Equipment
| Equipment | Cost Range |
|---|---|
| Cardio machines (5-10 pieces) | $15,000-$50,000 |
| Strength machines | $20,000-$100,000 |
| Free weights | $5,000-$20,000 |
| Benches, racks | $3,000-$15,000 |
| Functional training | $5,000-$15,000 |
General gym equipment budget: $50,000-$200,000
Budget tip: Quality used equipment can reduce costs by 40-60%. Commercial equipment holds up better than residential grade.
3. Legal and Professional
| Expense | Cost Range |
|---|---|
| Business registration | $50-$500 |
| Legal fees (LLC, contracts) | $1,000-$5,000 |
| Accounting setup | $500-$2,000 |
| Licenses and permits | $200-$2,000 |
| Insurance (first year) | $2,000-$8,000 |
| Certifications (instructor) | $200-$1,500 |
| Total legal/professional | $4,000-$18,000 |
4. Technology and Systems
| System | Cost Range | Notes |
|---|---|---|
| Management software | $0-$200/month | Dojo software, gym management |
| Point-of-sale system | $0-$2,000 | Hardware + setup |
| Website | $500-$5,000 | Design and development |
| Security system | $500-$3,000 | Cameras, alarm |
| Sound system | $500-$2,000 | For classes |
| Wi-Fi setup | $200-$500 | Business-grade |
| Computer/tablet | $500-$2,000 | For check-in, admin |
| Total technology | $2,000-$15,000 |
5. Marketing and Launch
| Expense | Cost Range |
|---|---|
| Logo and branding | $300-$3,000 |
| Print materials | $500-$2,000 |
| Grand opening event | $500-$5,000 |
| Initial advertising | $1,000-$5,000 |
| Signage (interior) | $500-$3,000 |
| Photography/video | $500-$2,000 |
| Total marketing | $3,000-$20,000 |
6. Working Capital
Critical but often underestimated. You need cash reserves to cover:
Pre-revenue period:
- 3-6 months operating expenses before reaching break-even
- Typical: $20,000-$60,000
Ongoing buffer:
- Unexpected repairs
- Slow months
- Equipment replacement
- Typical reserve: 2-3 months expenses
Total recommended working capital: $30,000-$100,000
Total Startup Investment Summary
Small Martial Arts School (1,500-2,000 sq ft)
| Category | Budget |
|---|---|
| Space (lease + deposit) | $8,000-$15,000 |
| Build-out | $10,000-$25,000 |
| Equipment | $15,000-$30,000 |
| Legal/professional | $4,000-$8,000 |
| Technology | $2,000-$5,000 |
| Marketing | $3,000-$8,000 |
| Working capital | $20,000-$40,000 |
| Total | $62,000-$131,000 |
Mid-Size MMA/Martial Arts Gym (3,000-5,000 sq ft)
| Category | Budget |
|---|---|
| Space (lease + deposit) | $15,000-$35,000 |
| Build-out | $25,000-$60,000 |
| Equipment | $30,000-$75,000 |
| Legal/professional | $5,000-$12,000 |
| Technology | $3,000-$10,000 |
| Marketing | $5,000-$15,000 |
| Working capital | $40,000-$80,000 |
| Total | $123,000-$287,000 |
Ongoing Monthly Expenses
Once open, your monthly costs include:
| Expense | Typical Range |
|---|---|
| Rent | $2,000-$10,000 |
| Utilities | $300-$1,500 |
| Insurance | $200-$700 |
| Staff/instructors | $0-$10,000+ |
| Marketing | $200-$2,000 |
| Software/technology | $100-$500 |
| Equipment maintenance | $100-$500 |
| Supplies | $100-$300 |
| Loan payments | Varies |
| Professional services | $200-$500 |
| Total monthly | $3,200-$25,000+ |
Break-even calculation: If monthly costs are $8,000 and average membership is $150/month, you need ~54 members to break even (before accounting for retention churn).
Funding Options
Self-Funding
- Personal savings
- Home equity
- Retirement accounts (with caution)
Pros: No debt, full ownership Cons: Personal financial risk
Traditional Loans
- SBA loans (7(a), microloans)
- Bank business loans
- Credit union loans
Typical terms:
- Interest: 6-12%
- Term: 5-10 years
- Down payment: 10-30%
Requirements:
- Good personal credit
- Business plan
- Collateral often required
Alternative Financing
- Equipment financing (equipment as collateral)
- Business lines of credit
- Investor partners
- Crowdfunding
Friends and Family
Common for small startups but proceed carefully:
- Document everything legally
- Set clear expectations
- Treat it as formal investment
Cost-Saving Strategies
Reduce Initial Investment
Space:
- Start smaller than ideal
- Sublease existing gym space
- Use warehouse/industrial zoning
- Negotiate lease terms
Equipment:
- Buy quality used equipment
- Start minimal, expand as revenue grows
- Lease instead of buy (for some items)
- Build some items (bag stands, storage)
Build-out:
- Do work yourself where legal and safe
- Hire for specialised work only
- Phase improvements over time
Reduce Ongoing Costs
Staffing:
- Owner-operator model initially
- Contract instructors vs employees
- Trade work for training
Marketing:
- Focus on organic growth initially
- Leverage social media
- Build referral programs
Operations:
- Energy-efficient equipment
- Careful scheduling (peak hours)
- Preventive maintenance
Common Financial Mistakes
Underestimating Costs
Most new gym owners underestimate:
- Build-out complexity
- Insurance costs
- Marketing investment needed
- Time to profitability
Solution: Add 20-30% buffer to all estimates.
Insufficient Working Capital
Opening the doors isn’t enough—you need runway until profitable.
Solution: Plan for 6 months of expenses as reserve.
Overspending on Equipment
Buying top-tier equipment when starting can drain capital needed elsewhere.
Solution: Start functional, upgrade as revenue allows.
Location Over-Reach
Premium location costs can sink a business before it establishes.
Solution: Balance visibility with affordability. Great instruction can overcome modest location.
Ignoring Variable Costs
Focusing only on fixed costs misses variable expenses that grow with members.
Solution: Model costs at different membership levels.
Creating Your Budget
Step 1: Research Local Costs
- Visit commercial real estate sites for rent data
- Get insurance quotes specific to your area
- Research local business registration requirements
- Talk to other gym owners if possible
Step 2: Define Your Model
- Size of space needed
- Equipment requirements
- Staffing plan
- Service offerings
Step 3: Build Detailed Budget
List every anticipated expense with:
- Low estimate
- Expected cost
- High estimate
Step 4: Stress Test
- What if revenue takes 6 months longer?
- What if costs are 20% higher?
- What’s your break-even member count?
Step 5: Secure Appropriate Funding
Match funding to realistic needs, including reserves.
Summary
Opening a gym requires:
Small martial arts school: $50,000-$150,000 Mid-size facility: $100,000-$300,000 Full-service gym: $200,000-$1,000,000+
Key factors:
- Location and lease terms drive major costs
- Equipment can scale to budget
- Working capital is often underestimated
- Build-out costs vary significantly
Plan thoroughly, budget conservatively, and maintain reserves for the unexpected.
Managing Your Gym Finances
Once open, tracking members, payments, and expenses becomes critical. MyDojo.Software helps you manage memberships, automate billing, and keep your martial arts business financially healthy.
Start your free trial and see how proper systems make gym management easier.
